Europe Approves New Alzheimer’s Treatment
Why is the U.S. Still Waiting?

Cerezen™, a new treatment which has been shown to reverse symptoms of Alzheimer’s in some cases, was certified in the EU this month.

Farmington Hills, Mich. — October 23, 2025

“We made every effort to bring this treatment to U.S. patients first,” said Cerezen Founder and CEO Manoj Bhargava. “However, it seems politics is more important than people’s lives. The current pharmaceutical approaches cost a fortune, and the patient still gets worse.”

In 2021, the U.S. Food and Drug Administration designated Cerezen™ a “Breakthrough Device,” acknowledging both its safety profile and its potential to meet a significant unmet medical need. But despite that recognition – and despite significant clinical data showing measurable improvement in patients’ cognition and daily function – the FDA has yet to approve it for use.

Cerezen™, headquartered in Farmington Hills, Michigan, has received CE certification under the European Union’s Medical Device Regulation (MDR 2017/745) for its non-invasive device to treat mild cognitive impairment due to Alzheimer’s disease or mild Alzheimer’s disease. The approval makes it the first and only device certified under the new EU framework for the condition, giving European patients access to a therapy that remains out of reach in the United States.

The Michigan-based medical device company has achieved something that many Alzheimer’s researchers have been chasing for decades: a treatment that appears to not just slow – but in some cases reverse – the cognitive decline associated with the disease.

But for now, that treatment will be available only in Europe.

“It’s disheartening to know that American families still can’t access it,” said Bhargava. “We’ve proven it’s safe, effective and easy to use. The question is no longer whether it works – it’s when regulators will allow it here.”

A New Approach to a Stubborn Disease

Cerezen™ takes aim at Alzheimer’s from an unexpected angle. Rather than targeting the amyloid plaques that dominate most drug-based approaches, the device focuses on restoring vascular health in the brain, improving blood flow and oxygenation. Impaired vascular function – as noted by Dr. Alzheimer himself – is a root cause of the disease.

The non-invasive device has shown in clinical studies that patients with mild cognitive impairment or early Alzheimer’s can see meaningful improvement within six months. On average, participants gained five points on standard cognitive scales – an improvement roughly equivalent to regaining a year’s worth of lost function.

Cerezen™ Memory and Cognition Graph

Crucially, these gains were achieved without major safety risks and without the need for costly PET scans or drug infusions. More than 70% of Alzheimer’s patients would qualify for the therapy – a stark contrast to the narrow eligibility and high costs associated with many of the approved drug treatments.

A video presentation of the science behind Cerezen™ and trial results are available on Cerezen.com.

The Stakes of Inaction

More than 7 million Americans currently live with Alzheimer’s disease, a number projected to surpass 8.5 million by 2030. The economic toll exceeds $400 billion annually, with caregivers – often family members – bearing much of the emotional and financial burden.

Despite decades of research and billions spent, most available treatments merely slow progression. Few offer improvement, and none come close to a cure. For families facing the disease, even small gains in memory, clarity or independence can make a profound difference.

Cerezen’s European certification means that patients there could begin receiving treatment in the near future. In the U.S., the timeline is uncertain. The company is re-engaging with FDA leadership to reopen its prior application.

“This is an American innovation,” said Bhargava “It was developed, tested, and proven here—but the first patients who’ll benefit live across the Atlantic. That’s a hard reality to accept.”

For more information – or to help spread the word about bringing this treatment to America – please visit www.cerezen.com. To ask the FDA about approval status, email them at Industry.Devices@fda.gov.

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About Cerezen

Cerezen™ is a Michigan-based medical technology company dedicated to developing safe, non-invasive solutions for neurological and vascular conditions. The company’s proprietary device for Alzheimer’s disease represents a breakthrough approach targeting vascular health to improve cognitive outcomes.

To learn more about Cerezen and its mission to transform Alzheimer’s care, visit www.cerezen.com

Billy Tally - Chief Engineer Billy Tally
Chief Engineer

Billy Tally brings decades of experience leading advanced engineering programs across the Automotive, Motorsports, Aerospace, Energy, Water and Medical industries. Throughout his career, he has directed the design, engineering and manufacturing of innovative, cutting-edge technologies across these diverse sectors. Bill is the inventor on multiple patents, including groundbreaking designs in the medical device and pharmaceutical fields.

Ravi Sajwan - President Ravi Sajwan
President

Mr. Sajwan’s responsibilities include providing strategic oversight and business relations of our team. A seasoned serial entrepreneur, Mr Sajwan has been involved with and/or founded four startups, each achieving successful exits.

Prior to joining our team, he co-founded Ample Communications, Inc. in 2000, where he served as Chief Technical Officer until 2008.

Before that, he was the co-founder and Chief Technical Officer of Acclaim Communications, established in 1995. His entrepreneurial journey began with the co-founding of Network Synthesis, Inc. in 1994. Mr. Sajwan held senior technical roles at StrataCom Inc. from 1989 to 1994 and served as Architect at Integrated Telecom Technology, Inc. between 1996 and 1998. He also contributed as a Chief Technical Officer to Level One Communications Inc. from 1998 to 1999, where he played a key role in shaping the company’s technical vision and long-term strategy.

Mr. Sajwan is also a director and the Chief Executive Officer of RGPL, where he has overseen the development of innovative healthcare solutions designed to improve patient care globally.

Mr. Sajwan also currently serves on the boards of LifeSignals Group, Inc., Smart Energy Systems Inc., iPaySmart Inc., iGreenTree.ai Inc., and New York University Tandon School of Engineering. Mr. Sajwan holds a Master of Science, Electrical Engineering from New York University Tandon School of Engineering (formerly Polytechnic Institute of New York, USA).

Outside of work, Mr. Sajwan enjoys mentoring entrepreneurs and is involved in many charitable entities.

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Dr. Jack Juni

Dr. Jack Juni
Chief Scientific Officer

Dr. Jack Juni is the Chief Scientific Officer and Medical Advisor at Stage 2 Innovations and an internationally recognized nuclear physician and inventor. With a medical degree from the University of Michigan, his career includes significant roles such as Director of Nuclear Cardiology and Director of the Positron Imaging Center at William Beaumont Hospital. Formerly an Assistant Professor at the University of Michigan Health System, Dr. Juni has over 300 publications and scientific presentations. He has also been a formidable force in research, securing grants exceeding $2.75M from prestigious organizations like the NIH and Bracco Diagnostics.

Dr. Juni holds 23 US and foreign patents and was elected a Fellow of the American College of Nuclear Physicians (FACNP). He has also served as President of the Brain Imaging Council of the Society of Nuclear Medicine and Molecular Imaging and co-authored the society’s first guidelines on brain blood flow imaging in 1997.

Manoj BhargavaManoj Bhargava
Founder/CEO

Manoj Bhargava is an entrepreneur, humanitarian, and philanthropist best known as the founder of 5-hour ENERGY. A self-made billionaire, Bhargava has also launched and oversees a diverse portfolio of companies including Cerezen (Alzheimer’s treatment) and Hans Scientific (pharmaceutical contract manufacturing). His company is the largest investor in The Arena Group, a media company that operates well-known brands such as TheStreet, Parade, Men’s Journal, and Athlon Sports.

His business philosophy is rooted in practicality and purpose. Bhargava believes business should be simple, useful and focused on solving real problems. He is known for challenging conventional business wisdom and resisting trendy notions of innovation. His approach has resulted in the successful creation of not just one, but three billion-dollar companies.

Guided by the belief that wealth comes with responsibility, Bhargava has committed 99 percent of his fortune to helping others. His zero-profit business model aims to serve as many people as possible, focusing not on charity, but on empowerment through sustainable solutions. In 2009, he founded The Hans Foundation, one of India’s largest charitable endowments serving some of the world’s poorest communities.

Bhargava also started Billions in Change, a movement dedicated to developing scalable inventions that address fundamental human needs like clean water, reliable electricity and basic healthcare. His humanitarian work emphasizes enabling people to lift themselves out of poverty through access to life-changing tools and systems.

Whether in business or philanthropy, Bhargava’s north star remains the same: be useful, act with purpose, and help improve life for those who need it most.